In this era of living with technology, searching for anything on the internet is a norm, especially on search engines like Google that grant online users to gain the information they are searching for through keywords.
A typical human being is deduced to carry out approximately 4 Google searches daily which converts to a total of 5.6 billion searches every day.
Majority of businesses find Search Engine Optimization (SEO) to be vital.
Why is that so?
SEO is the operation of businesses enhancing their website to heighten its visibility to users that are searching for goods associated with the business on search engines.
It is free and an organic form of Search Engine Marketing, making it a popular choice.
A study shows that many people click on the first organic result shown in Google Search with an approximately 28.5% click-through-rate instead of scrolling down further.
Thus, by focusing on SEO, a business may do even better because when the viewability is elevated to be the top results shown, the more seemingly the business garners attention and entices customers to click and possibly purchase.
But, businesses should be careful to exploit SEO by incorporating BLACK HAT TECHNIQUES as it is unethical and rarely functions. Hence, I recommend businesses to stick to WHITE HAT SEO, which you can differentiate from the picture below:
Hence, is SEO scientific or artistic?
According to Biznology.com, it is arguable that SEO is a science due to the fact that it runs as per mathematical principles, which are statistically authentic and prognostic of human behaviour.
There are statistics showing that 91.5% of users visit the link shown on the first page of search results and never visit the next page, which can be deduced that most humans behave like that and very likely will do too, ultimately.
Yet, it is also arguable that SEO is an art considering how mathematical principles don’t determine the goals of an establishment. Instead the business determines their goals whilst creating valuable content and learning on why their customers purchase their goods, making it an art. Additionally, algorithms can be said to be illogical to model based on human behaviour.
In my opinion, I believe that SEO is both a science and an art, but it is more artistic.
Owing to the fact that websites don’t write for themselves, businesses do so with their marketing proficiency and creativity to construct interesting content that can raise the search rank and gain more attention.
Therefore, after reading this post, do you also think that SEO is vital for businesses? Also, is SEO scientific or artistic? Do share your thoughts in the comment box below!
Vabby's Digital Marketing World 
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